Women's Expo Round Up - Day One

The attendance to the Women's Expo was far lower than expected, and the show was smaller than the participants expected. So, what do you do when life gives you lemons? Girl, since everyone is expecting lemonade, you make lemon chiffon pie instead!

The smaller show meant that women were moving at a much slower pace; they weren't in a rush to see everything. Since there were fewer customers, I had the chance to talk to a lot more people and to share more information.

I greeted everyone with a smile and said, "Hi! I'm Nick. Can I be your Avon Lady?" 95% of the time I got a smile and was easily able to give them a catalog. From there,  I used the "Would you like to win some fabulous Avon Products?" line.  More than 60% of the people who stopped gave me their contact information. Of those, 4 indicated that they would be interested in becoming a Representative or doing a fundraiser. More than half of the participants gave me an email address which allows me to do immediate marketing.

Today is the final day of the event. I'm going to kick my recruiting game into high gear and aim for spectacular results.

"Hi, Would You Like to Win Some Free Avon Products?"

I sat in on a sales conference call a few weeks ago with the delightful Deb Bixler.  Deb is the creator of "Create a Cash Flow Show" and I love her because I completely believe in her gospel of how sales parties are the way to generate cash flow for your business.

Deb was talking about working a trade show, something that caught my ear since I knew that I would be working the Women & Food Expo in just a few weeks.

She gave this great piece of advice when trying to get people to hand over their contact information. She suggested we ask, "Would you like to win some free products?" instead of the ususally heard, "Do you want to enter a drawing?"

"Would you like to win some free products?"  Sure! Who doesn't want free products? It's inviting. It's innocent. It's non-threatening.

"Do you want to enter a drawing?"  Uh, no. I'm busy. You're going to take my information and call me, aren't you?

I'll give it a shot today while I'm at the Women & Food Expo!

The Power of The Small Sale

Campaign 8 was a rough campaign for me. Due to personal reasons, a busy schedule and 100 other excuses, I didn't have a single sale up until yesterday. Nothing. Nada. Zip.

"This is it. I'm finished. No one wants to buy from me. The economy is flat and I can't make any sales."

Then I got an email from Kim Duke over at The Sales Divas. She talked about when she was in the same position and a boss who encouraged her to "Sell Something Small." Like Kim, I rolled my eyes and texted a customer. "Hey, Ultra Luxury Liners are on for $1.89 this campaign. I know you got some a few months ago. Can I get you any more?"

"Yes! Order me a black and an eggplant!" my customer responded.

That was it. I was back in business. The small sale was all that I needed to get my butt back in gear. I emailed another customer, then another. This personal approach was working really well compared to the dead-end mass emails I was sending. Sales continued to mount.

Then I texted a few customers. More orders!

The power of the small sale works when you're not moving. Sell something. Anything. Just keep moving forward. You'll get back into the groove.

How Does It Work? Avon Reversalist Serum with Activinol Technology

Ask your customer to apply a little bit of Avon Reversalist Serum to their skin, and they're going to love how it makes their skin feel.

"But what does it DO?" is what you'll often hear a customer ask.

Reversalist Serum contains Activinol Technology. In a nutshell, here's how it works:

• When your skin is cut, a molecule called Activin is rushed to the wounded area. This molecule helps speed the production of new, fresh skin cells.
• Scientists and Dermatologist now consider wrinkles to be "micro-cuts", little lines etched by trauma from squinting, sun damage and age.
• Reversalist products have Activinol Technology, a formula that rushes activin to the surface of the skin to help regenerate new, fresh skin cells.
• The result is younger looking skin

Avon's Day and Evening moisturizers contain Activinol. The Reversalist Serum contains 5 TIMES the amount of Activinol than the night time moisturizer. Use the products as part of your skin care regimen for ultimate results.

Deliver the Goods

One of the challenges in selling more products is getting your orders out to your customers. I've recently started a new tactic that is working well for me.

I send an email to my customers on my closing date and I let them know that I will be handing out orders from my house. Here's a sample email:

"Dear Penny,
Thank you for your Avon Order! I know you're going to love your products.

Your total is $40.34.  You can pay with cash, credit card or a personal check.

I'm going to be home on Monday evening from 6pm to 9pm bagging up orders and passing them out to anyone who stops by. I'm making some chocolate chip cookies, too!  If you're free, why not stop by to pick up your order and grab a few cookies. It will be great to catch up with you, and if you have any questions about the items you ordered, I can help you out.

Let me know if you'll be free to stop by,

Stay Beautiful,
Nick"

When Penny stops by, she'll pick up her order, I'll entice her with cookies, I'll show her the newest catalog with the great deals and maybe get a new order. I'll also have products out that she can sample and maybe even have a "cash and carry" area available where she can make an "on the spot" purchase.

How to Use LiquaTouch Samples

Give someone a perfume sample and what's the first thing they do? They rip open the package, smash it into their nose and take a deep WHIFF!  Then, after getting a nose full of strong alcohol scent, they toss the fragrance sample aside.

Teach your clients how to use the LiquaTouch samples for greater sales success!

Slowly open the packet. Make it an enticing experience for the client. Shake it slightly to scent the air her and then remove the scented pad from the packaging and place it on her wrist. Cover the fragrance sample with her other hand for roughly 15-20 seconds; this is long enough to warm the fragrance to release its bouquet. Uncover the wrist, remove the pad. Have them wave their wrist a couple of times slowly in front of their nose to get a true fragrance experience.