Tuesday, April 6, 2010

Direct Selling 101 - Neil & Dana Phillips

Let's make this clear: If you're going to purchase one book or audio book, this is the one you should start with.  Direct Selling 101: Achieve Financial Success through Network Marketing (Your Coach in a Box) is a no-nonsense, non-fluff guide to direct selling. Neil and Dana Phillips share their knowledge from many years of sales experience.

Especially helpful to me were the chapters dedicated to home parties and recruiting. Dana puts the words directly into your mouth giving you a script as to what to say, how to say it and when to say it. Sure, some of the dialogue is a little cheesy, but it's a great foundation for you to start building my own script to use with customers.

I loved the audiobook version of Direct Selling 101 and have listened to it twice so far. Highly recommended.

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